About
It started with a tree, not a trade
We do not buy fruit to resell it. We grow it, we sort it, and we ship it ourselves.
Photograph of an actual consignment
Coming soon — we only publish photographs of real cargo from the current season.
01The orchard
It started with the trees
Our family has been growing fruit in Zaghmarz for generations. This is the strip between the Alborz foothills and the Caspian Sea — the soil and humidity that keep citrus sweet and full of juice. None of us started in trade. We started with pruning, with irrigation, and with learning when a tree is ready.
02Sorting
The next generation added the sorting line
For years our fruit left with a middleman and was sorted and packed somewhere else. The next generation decided to bring that step home too. Today the fruit stays within one operation from the tree to the crate — the same people who pick it are the people who grade it.
03Export
Today, with no extra link
That same fruit now reaches the importer directly. No broker, no unnamed supplier halfway down the chain. When we say every consignment comes from one region, we mean it literally — and that is why we can promise the second shipment will look like the first.
Ali will supply the final text and real family photographs for this page. What you are reading is a draft.